Completed as a capstone project for my degree in graphic design at the Maryland Insitute College of Art, Terra is a branding exploration which utilizes the format of a natural history museum, The Terra Institute, to conceptualize and design a dynamic identity and set of printed collateral. Inspiration for the project came from a personal love of engaging with plants, animals, and our natural environment. The work of discovering and classifying life on Earth is nowhere near completion, and realizing that leads to greater appreciation for the vast wonder that the world holds. Content for Terra is derived from multiple sources, including books, articles, and found photography, some of which is generously provided by David Littschwager. Ideally, Terra will enable viewers insight into the creation of a brand that focuses on the content of the exhibitions using a variety of pieces, creating a unified voice for a museum.

  • Naturalis: a member magazine published by The Terra Institute. This magazine includes an insert which examines what defines a museum. This insert was a key piece of inspiration for this project.
  • Biodiversity: an exhibition catalog, featuring the traveling exhibition, Biodiversity: Admiring Quantities, on display at The Terra Institute.

    Photography by:
    David Littschwager
  • Museum Guide: a pamphlet to communicate exhibition locations and general information to visitors.
  • Postcards: designed as a set to be purchased as a souvenir from the visiting exhibition, Biodiversity: Admiring Quantities.
  • Terra was exhibited during the annual MICA 2017 senior commencement exhibition.