Completed as a capstone project for my degree in graphic design at the Maryland Insitute College of Art, Terra is a branding exploration which utilizes the format of a natural history museum, The Terra Institute, to conceptualize and design a dynamic identity and set of printed collateral. Inspiration for the project came from a personal love of engaging with plants, animals, and our natural environment. The work of discovering and classifying life on Earth is nowhere near completion, and realizing that leads to greater appreciation for the vast wonder that the world holds. Content for Terra is derived from multiple sources, including books, articles, and found photography, some of which is generously provided by David Littschwager. Ideally, Terra will enable viewers insight into the creation of a brand that focuses on the content of the exhibitions using a variety of pieces, creating a unified voice for a museum.